Datenschutzerklärung nach der DSGVO

Name und Anschrift der verantwortlichen Person

Verantwortlicher im Sinne der Datenschutz-Grundverordnung und anderer nationaler Datenschutzgesetze der Mitgliedsstaaten und anderer Datenschutzvorschriften ist der:

W. CLASSEN GmbH & Co. KG
Werner-von-Siemens-Strasse 18-20
D-56759 Kaisersesch
Phone: +49 2653-980-0
e-mail: info@classen.de

Gescäftsführung:
Dr. Hans-Jürgen Hannig, Stefanie Quervel, Mathias Gorecki

Handelsregister:
Amtsgericht Koblenz HRB 4799 USt-Id: DE 123 507 902

Name und Anschrift des Datenschutzbeauftragten

Der Datenschutzbeauftragte der verantwortlichen Person ist:

Klaus Keukert
S&L ITcompliance GmbH
Florinstraße 18, 56218 Mülheim-Kärlich
Mail: datenschutz@classen.de
Website: https://www.sul.de

Einleitung

Mit der nachfolgenden Datenschutzerklärung möchten wir Sie darüber informieren, welche Arten Ihrer personenbezogenen Daten (nachfolgend auch "Daten" genannt) wir zu welchen Zwecken und in welchem Umfang verarbeiten. Die Datenschutzerklärung gilt für alle von uns vorgenommenen Verarbeitungen personenbezogener Daten sowohl im Rahmen der Erbringung unserer Leistungen als auch insbesondere auf unseren Webseiten, in mobilen Anwendungen und innerhalb externer Onlinepräsenzen, wie z.B. unseren Social-Media-Profilen (nachfolgend zusammenfassend auch "Onlineangebot" genannt).

Die verwendeten Begriffe sind nicht geschlechtsspezifisch.

Geltende Rechtsgrundlage

Im Folgenden stellen wir Ihnen die Rechtsgrundlagen der Datenschutzgrundverordnung (DSGVO) vor, auf deren Basis wir personenbezogene Daten verarbeiten. Bitte beachten Sie, dass neben den Regelungen der DSGVO auch nationale Datenschutzbestimmungen in Ihrem oder unserem Wohnsitz- und Aufenthaltsland gelten können. Sollten im Einzelfall speziellere gesetzliche Regelungen gelten, werden wir Sie in der Datenschutzerklärung darauf hinweisen.

Nationale Datenschutzbestimmungen in Deutschland: Neben den datenschutzrechtlichen Bestimmungen der Datenschutz-Grundverordnung gelten in Deutschland auch nationale Datenschutzbestimmungen. Dazu gehört insbesondere das Gesetz zum Schutz vor Missbrauch personenbezogener Daten bei der Datenverarbeitung (Bundesdatenschutzgesetz - BDSG). Das BDSG enthält insbesondere spezielle Regelungen zum Auskunftsrecht, zum Recht auf Löschung, zum Widerspruchsrecht, zur Verarbeitung besonderer Kategorien personenbezogener Daten, zur Verarbeitung für andere Zwecke und zur Übermittlung sowie zur automatisierten Entscheidungsfindung im Einzelfall einschließlich Profiling. Ferner regelt es die Datenverarbeitung für Zwecke des Beschäftigungsverhältnisses (§ 26 BDSG), insbesondere im Hinblick auf die Begründung, Durchführung oder Beendigung von Beschäftigungsverhältnissen und die Einwilligung der Beschäftigten. Darüber hinaus können Landesdatenschutzgesetze der einzelnen Bundesländer Anwendung finden.

Sicherheitsmaßnahmen

Wir treffen geeignete technische und organisatorische Maßnahmen gemäß den gesetzlichen Vorgaben unter Berücksichtigung des Stands der Technik, der Implementierungskosten und der Art, des Umfangs, der Umstände und der Zwecke der Verarbeitung sowie der unterschiedlichen Eintrittswahrscheinlichkeiten und des Ausmaßes der Gefährdung der Rechte und Freiheiten natürlicher Personen, um ein dem Risiko angemessenes Schutzniveau zu gewährleisten.

These measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, security of availability and segregation of data relating to them. Procedures have also been put in place to ensure that data subjects’ rights are respected, that data are deleted and that responses to data breaches are made. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures in accordance with the principle of data protection, by designing technology and by using data protection-friendly default settings.

Abkürzung der IP-Adresse: Wenn es möglich oder nicht notwendig ist, dass wir Ihre IP-Adresse speichern, werden wir Ihre IP-Adresse kürzen oder kürzen lassen. Bei der Verkürzung der IP-Adresse, auch "IP-Masking" genannt, wird das letzte Oktett, also die letzten beiden Ziffern einer IP-Adresse, gelöscht (die IP-Adresse ist in diesem Zusammenhang eine vom Online-Zugangsanbieter individuell vergebene Kennung für einen Internetanschluss). Durch die Kürzung der IP-Adresse soll verhindert oder erheblich erschwert werden, dass eine Person anhand ihrer IP-Adresse identifiziert werden kann.

SSL Verschlüsselung (https): Zum Schutz Ihrer Daten, die über unser Online-Angebot übertragen werden, verwenden wir eine SSL-Verschlüsselung. Solche verschlüsselten Verbindungen erkennen Sie an dem Präfix https:// in der Adresszeile Ihres Browsers.

Übermittlung und Weitergabe von personenbezogenen Daten

Im Rahmen unserer Verarbeitung personenbezogener Daten kann es vorkommen, dass die Daten an andere Stellen, Unternehmen, rechtlich selbständige Organisationseinheiten oder Personen übermittelt oder diesen gegenüber offengelegt werden. Empfänger dieser Daten können z.B. Zahlungsinstitute im Rahmen des Zahlungsverkehrs, mit IT-Aufgaben beauftragte Dienstleister oder Anbieter von Diensten und Inhalten, die in eine Website eingebunden sind, sein. In diesen Fällen beachten wir die gesetzlichen Vorgaben und schließen insbesondere entsprechende Verträge oder Vereinbarungen mit den Empfängern Ihrer Daten ab, die dem Schutz Ihrer Daten dienen.

Weitergabe von Daten innerhalb der Organisation: Wir können personenbezogene Daten an andere Stellen innerhalb unserer Organisation übermitteln oder ihnen Zugriff auf diese Daten gewähren. Wenn diese Übermittlung zu Verwaltungszwecken erfolgt, basiert die Übermittlung der Daten auf unseren berechtigten geschäftlichen und kommerziellen Interessen oder findet statt, wenn sie zur Erfüllung unserer vertraglichen Verpflichtungen erforderlich ist oder wenn die Zustimmung der betroffenen Personen oder eine gesetzliche Erlaubnis vorliegt.

Datenverarbeitung in Drittländern: Sofern wir Daten in einem Drittland (d.h. außerhalb der Europäischen Union (EU), des Europäischen Wirtschaftsraums (EWR)) verarbeiten oder die Verarbeitung im Rahmen der Inanspruchnahme von Dienstleistungen Dritter oder der Offenlegung oder Übermittlung von Daten an andere Personen, Stellen oder Unternehmen erfolgt, geschieht dies nur nach Maßgabe der gesetzlichen Bestimmungen.

Vorbehaltlich einer ausdrücklichen Einwilligung oder einer vertraglich oder gesetzlich vorgeschriebenen Übermittlung werden wir die Daten nur in Drittstaaten mit einem anerkannten Datenschutzniveau, einer vertraglichen Verpflichtung durch sog. Standardschutzklauseln der EU-Kommission, bei Zertifizierungen oder verbindlichen internen Datenschutzregelungen (Art. 44 bis 49 DSGVO, Informationsseite der EU-Kommission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ) verarbeiten oder verarbeiten lassen.

Löschung von Daten

Die von uns verarbeiteten Daten werden gemäß den gesetzlichen Bestimmungen gelöscht, sobald ihre für die Verarbeitung zulässige Einwilligung widerrufen wird oder andere Erlaubnisse entfallen (z.B. wenn der Zweck, zu dem die Daten verarbeitet wurden, entfällt oder sie für den Zweck nicht mehr erforderlich sind).

Sofern die Daten nicht gelöscht werden, weil sie für andere und gesetzlich zulässige Zwecke benötigt werden, ist ihre Verarbeitung auf diese Zwecke beschränkt. Das heißt, die Daten werden gesperrt und nicht für andere Zwecke verarbeitet. Dies gilt z. B. für Daten, die aus handels- oder steuerrechtlichen Gründen aufbewahrt werden müssen oder die zur Geltendmachung, Ausübung oder Verteidigung von Rechtsansprüchen oder zum Schutz der Rechte einer anderen natürlichen oder juristischen Person erforderlich sind.

Weitere Informationen zur Löschung personenbezogener Daten können auch den einzelnen Datenschutzhinweisen dieser Datenschutzerklärung entnommen werden.

Änderung und Aktualisierung der Erklärung zum Datenschutz

Wir bitten Sie, sich regelmäßig über den Inhalt unserer Datenschutzerklärung zu informieren. Wir werden die Datenschutzerklärung anpassen, sobald Änderungen in der von uns durchgeführten Datenverarbeitung dies erforderlich machen. Wir werden Sie informieren, sobald die Änderungen eine Mitwirkungshandlung (z.B. die Erteilung einer Einwilligung) oder eine sonstige individuelle Benachrichtigung durch Sie erforderlich machen.

Wenn wir in dieser Datenschutzerklärung Adressen und Kontaktinformationen von Unternehmen und Organisationen angeben, beachten Sie bitte, dass sich die Adressen im Laufe der Zeit ändern können und überprüfen Sie bitte die Informationen, bevor Sie uns kontaktieren.

Rechte der betroffenen Personen

Als betroffene Person stehen Ihnen nach der DSGVO verschiedene Rechte zu, die sich insbesondere aus den Artikeln 15 bis 21 DSGVO ergeben:

• Recht auf Einspruch: You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you which is carried out pursuant to Art. 6 paragraph 1 letter e or f FADP; this also applies to profiling based on these provisions. If personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling, insofar as it is linked to such direct marketing.
• Recht auf Widerruf der Zustimmung: Sie haben das Recht, Ihre Einwilligung jederzeit zu widerrufen.
• Recht auf Zugang: Sie haben das Recht, eine Bestätigung darüber zu erhalten, ob Daten verarbeitet werden oder nicht, und Auskunft über diese Daten zu erhalten sowie weitere Informationen und Kopien der Daten gemäß den gesetzlichen Bestimmungen zu erhalten.
• Recht auf Berichtigung: Sie haben das Recht, nach Maßgabe der gesetzlichen Bestimmungen die Vervollständigung der Sie betreffenden Daten oder die Berichtigung unrichtiger Daten zu verlangen.
• Recht auf Löschung und Einschränkung der Verarbeitung: Sie haben das Recht, nach Maßgabe der gesetzlichen Bestimmungen die unverzügliche Löschung der Sie betreffenden Daten oder alternativ nach Maßgabe der gesetzlichen Bestimmungen die Einschränkung der Verarbeitung dieser Daten zu verlangen.
• Recht auf Datenübertragbarkeit: Sie haben das Recht, nach Maßgabe der gesetzlichen Bestimmungen die Sie betreffenden Daten, die Sie uns zur Verfügung gestellt haben, in einem strukturierten, gängigen und maschinenlesbaren Format zu erhalten oder deren Übermittlung an einen anderen für die Verarbeitung Verantwortlichen zu verlangen.
• Beschwerden bei der Aufsichtsbehörde: Sie haben außerdem das Recht, sich bei einer Aufsichtsbehörde, insbesondere in dem Mitgliedstaat Ihres gewöhnlichen Aufenthalts, Ihres Arbeitsplatzes oder des Ortes des mutmaßlichen Verstoßes, nach Maßgabe der gesetzlichen Bestimmungen zu beschweren, wenn Sie der Ansicht sind, dass die Verarbeitung der Sie betreffenden personenbezogenen Daten gegen die DSGVO verstößt.

Die für uns zuständige Aufsichtsbehörde:

Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit des Landes Rheinland-Pfalz:

Prof. Dr. Dieter Kugelmann
Post 30 40
55020 Mainz
oder:
Hintere Bleiche 34
55116 Mainz
Telefon: 061 31/208-24 49
Fax: 061 31/208-24 97
E-Mail: poststelle@datenschutz.rlp.de

Use of cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after his visit within an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping basket or the place where a video was viewed. The term “cookies” also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also referred to as “user IDs”)

The following cookie types and functions are distinguished:

• Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
• Permanent cookies: Permanent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users used for reach measurement or marketing purposes can be stored in such a cookie.
• First-party cookies: First-party cookies are set by us.
• Third party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
• Necessary (also: essential or absolutely necessary) cookies: Cookies can be absolutely necessary for the operation of a website (e.g. to store logins or other user entries or for security reasons).
• Statistical, marketing and personalisation cookies: Furthermore, cookies are generally also used in the context of range measurement and when the interests of a user or his or her behaviour (e.g. viewing certain content, using functions etc.) are stored in a user profile on individual websites. Such profiles are used to show users e.g. content that corresponds to their potential interests. This procedure is also known as “tracking”, i.e. following the potential interests of users. If we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or when you give your consent.
• Information on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the aid of cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offer and its improvement) or, if the use of cookies is necessary to fulfil our contractual obligations.

Storage duration: Unless we provide you with explicit information on the storage duration of permanent cookies (e.g. within the framework of a so-called cookie opt-in), please assume that the storage duration can be up to two years.

General information on revocation and objection (opt-out): Depending on whether processing is based on consent or legal permission, you have the opportunity at any time to revoke any consent given or to object to the processing of your data by cookie technologies (collectively referred to as “opt-out”). You can initially declare your objection by means of the settings of your browser, e.g. by deactivating the use of cookies (although this may also restrict the functionality of our online service). An objection to the use of cookies for online marketing purposes can also be declared by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can receive further notices of objection in the context of the information on the service providers and cookies used.

Processing of cookie data based on consent: Before we process or have processed data in the context of the use of cookies, we ask users for their consent, which can be revoked at any time. Before consent has not been given, cookies are used if necessary, which are absolutely necessary for the operation of our online service.

Cookie settings/ possibility of objection:

• Types of data processed: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
• Persons concerned: Users (e.g. website visitors, users of online services).
• Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Performance of duties under the statutes or rules of procedure

We process the data of our members, supporters, interested parties, business partners or other persons (collectively “data subjects”) if we have a membership or other business relationship with them and if we perform our duties and are recipients of services and benefits. Otherwise, we process the data of Data Subjects on the basis of our legitimate interests, e.g. if it concerns administrative tasks or public relations work.

The data processed, the type, scope, purpose and necessity of their processing are determined by the underlying membership or contractual relationship, from which the necessity of any data information also arises (in other respects we refer to necessary data).

We delete data that is no longer necessary for the performance of our statutory and business purposes. This is determined according to the respective tasks and contractual relationships. We retain the data for as long as they may be relevant to the business transaction and with regard to any warranty or liability obligations based on our legitimate interest in their regulation. The necessity of storing the data is regularly reviewed; otherwise the statutory storage obligations apply.

• Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category).
• Persons concerned: Users (e.g. website visitors, users of online services), members, business and contractual partners.
• Purposes of processing: Contractual performances and services, contact requests and communication, administration and answering of requests.
• Legal basis: Fulfilment of contract and pre-contractual enquiries (Art. 6 Paragraph 1 S. 1 lit. b. DSGVO), legitimate interests (Art. 6 Paragraph 1 S. 1 lit. f. DSGVO).

Commercial and business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the framework of contractual and comparable legal relationships and associated measures and within the framework of communication with the contractual partners (or pre-contractual), e.g. to answer enquiries.

We process these data for the purpose of fulfilling our contractual obligations, securing our rights and for purposes of the administrative tasks associated with these data as well as for business organisation. Within the framework of the applicable law, we only pass on the data of the contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfil legal obligations or with the consent of the persons concerned (e.g. to involved telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.

We will inform the contractual partners which data is required for the above-mentioned purposes before or within the scope of data collection, e.g. in online forms, by means of special identification (e.g. colours) or symbols (e.g. asterisks or similar), or personally.

We delete the data after the expiry of legal warranty and comparable obligations, i.e., in principle after 4 years, unless the data is stored in a customer account, e.g., as long as it must be kept for legal archiving reasons (e.g., for tax purposes usually 10 years). We will delete data that has been disclosed to us by the contractual partner within the scope of an order in accordance with the specifications of the order, generally after the end of the order.

If we use third-party providers or platforms to provide our services, the terms and conditions and data protection information of the respective third-party providers or platforms apply in the relationship between the users and the providers.

• Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category).
• Persons concerned: Interested parties, business and contractual partners.
• Purposes of processing: Contractual performances and services, contact enquiries and communication, office and organisational procedures, administration and answering of enquiries.
• Legal basis: Fulfilment of contract and pre-contractual enquiries (Art. 6 Paragraph 1 S. 1 lit. b. DSGVO), Legal obligation (Art. 6 Paragraph 1 S. 1 lit. c. DSGVO), Legitimate interests (Art. 6 Paragraph 1 S. 1 lit. f. DSGVO).

Use of online marketplaces for e-commerce

We offer our services on online platforms operated by other service providers. In this context, the data protection notices of the respective platforms apply in addition to our data protection notices. This applies in particular with regard to the methods used on the platforms for measuring reach and for interest-based marketing.

• Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
• Purposes of processing: Contractual performances and service.
• Legal basis: Fulfilment of contract and pre-contractual enquiries (Art. 6 Paragraph 1 S. 1 lit. b. DSGVO), legitimate interests (Art. 6 Paragraph 1 S. 1 lit. f. DSGVO).
• Payment service provider

Within the framework of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer the persons concerned efficient and secure payment options and use other payment service providers in addition to banks and credit institutions (collectively “payment service providers”).

The data processed by the payment service providers include inventory data, such as name and address, bank data, such as account or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient related data. These details are required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the payment service providers may transfer the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. In this regard, we refer to the general terms and conditions and the data protection information of the payment service providers.

The terms and conditions and the data protection information of the respective payment service providers, which can be called up within the respective websites or transaction applications, apply to the payment transactions. We also refer to these for further information and the assertion of rights of revocation, information and other rights of affected persons.

• Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
• Persons concerned: Customers, interested parties.

Provision of the online offer and web hosting

In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services as well as security and technical maintenance services.

The data processed within the framework of the provision of the hosting offer may include all data relating to the users of our online offer, which are generated within the framework of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or from websites.

E-mail transmission and hosting: The web hosting services we use also include the transmission, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information concerning the e-mail dispatch (e.g. the providers involved) and the contents of the respective e-mails are processed. The above-mentioned data may also be processed for SPAM detection purposes. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted in transit, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore accept no responsibility for the transmission path of the e-mails between the sender and the receipt on our server.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files may include the address and name of the web pages and files called up, the date and time of the call-up, the amount of data transferred, notification of successful call-up, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure the capacity utilisation of the servers and their stability.

• Processed data types: Content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
• Persons concerned: Users (e.g. website visitors, users of online services).
• Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Registration, login and user account

Users can create a user account. Within the scope of registration, users are provided with the required mandatory data and processed for the purpose of providing the user account on the basis of contractual obligation fulfilment. The processed data includes in particular the login information (name, password and an e-mail address). The data entered during registration is used for the purpose of using the user account and its purpose.

Users can be informed by e-mail about processes relevant to their user account, such as technical changes. If users have cancelled their user account, their data with regard to the user account will be deleted, subject to a legal obligation to retain data. It is the responsibility of the users to save their data before the end of the contract if they have terminated their user account. We are entitled to irretrievably delete all user data stored during the term of the contract.

Within the framework of the use of our registration and login functions and the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as those of the users in protection against misuse and other unauthorised use. As a matter of principle, this data is not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so.

• Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), meta/communication data (e.g. device information, IP addresses).
• Persons concerned: Users (e.g. website visitors, users of online services).
• Purposes of processing: Contractual and other services, security measures, management and response to requests.
• Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). Readers’ data are processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers or for security reasons. In addition, we refer to the information on the processing of visitors to our publication medium in the context of this data protection notice.

• Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
• Persons concerned: Users (e.g. website visitors, users of online services).
• Purposes of processing: Contractual performances and services, feedback (e.g. collection of feedback via online form).
• Legal basis: Fulfilment of contract and pre-contractual enquiries (Art. 6 Paragraph 1 S. 1 lit. b. DSGVO), legitimate interests (Art. 6 Paragraph 1 S. 1 lit. f. DSGVO).

Services used and service providers:

• com: hosting platform for blogs; service providers: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA; website: https://wordpress.com; privacy policy: https://automattic.com/de/privacy/.

Contact

When contacting us (e.g. by contact form, e-mail, telephone or via social media), the data of the inquiring persons will be processed to the extent necessary to answer the contact enquiries and any requested measures.

The answering of contact enquiries within the framework of contractual or pre-contractual relationships is carried out in order to fulfil our contractual obligations or to answer (pre)contractual enquiries and otherwise on the basis of the legitimate interest in answering the enquiries.

• Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
• Purposes of processing: Contact requests and communication.
• Legal basis: Fulfilment of contract and pre-contractual enquiries (Art. 6 Paragraph 1 S. 1 lit. b. DSGVO), legitimate interests (Art. 6 Paragraph 1 S. 1 lit. f. DSGVO).

Web analysis, monitoring and optimisation

Web analysis (also known as “reach measurement”) is used to evaluate the streams of visitors to our online offering and may include behaviour, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of the range analysis we can, for example, identify at what time our online offer or its functions or contents are most frequently used or invite reuse. We can also understand which areas require optimisation.

In addition to web analysis, we can also use test procedures, e.g. to test and optimise different versions of our online offer or its components.

For these purposes, so-called user profiles can be created and stored in a file (so-called “cookie”) or similar procedures with the same purpose can be used. This information may include, for example, content viewed, web pages visited and elements used on those pages, and technical details such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this data may also be processed, depending on the provider.

The IP addresses of users are also stored. However, we use an IP masking procedure (i.e., pseudonymisation by shortening the IP address) to protect the users. In general, no clear user data (such as e-mail addresses or names) are stored in the context of web analysis, A/B testing and optimisation, but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask users for their consent to use the third party providers, the legal basis for processing data is consent. Otherwise, the users’ data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

• Types of data processed: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
• Persons concerned: Users (e.g. website visitors, users of online services).
• Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behaviour-related profiling, use of cookies), visitor action evaluation, profiling (creation of user profiles).
• Security measures: IP-Masking (pseudonymisation of the IP address).
• Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Services used and service providers:

Google Analytics:Reach measurement and web analysis; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com/intl/de/about/analytics/; privacy policy: https://policies.google.com/privacy.
Online marketing

We process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as “Content”) based on the potential interests of users and the measurement of its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedures are used, by means of which user data relevant to the presentation of the aforementioned content is stored. This information may include, for example, the content viewed, websites visited, online networks used, but also communication partners and technical details such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this data may also be processed.

The IP addresses of users are also stored. However, we use available IP masking procedures (i.e., pseudonymisation by shortening the IP address) to protect the users. In general, no clear user data (such as e-mail addresses or names) are stored within the framework of the online marketing process, but pseudonyms. This means that we as well as the providers of the online marketing procedures do not know the actual identity of the users, but only the information stored in their profiles.

As a rule, the information in the profiles is stored in the cookies or by means of similar procedures. These cookies can later generally be read out on other websites that use the same online marketing procedure, analysed for the purpose of presenting content and supplemented with additional data and stored on the server of the online marketing procedure provider.

As an exception, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing procedure we use and the network links the user profiles with the aforementioned data. Please note that users can make additional agreements with the providers, e.g. by giving their consent during registration.

As a matter of principle, we only obtain access to summarised information on the success of our advertisements. However, we can check in the course of so-called conversion measurements which of our online marketing procedures have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. The conversion measurement is used solely to analyse the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used are stored for a period of two years.

Notes on legal bases: If we ask users for their consent to use third party providers, the legal basis for processing data is consent. Otherwise, the users’ data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

• Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
• Persons concerned: Users (e.g. website visitors, users of online services).
• Processing purposes: Contact requests and communication, tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).
• Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Used services and service providers:

• YouTube: social network; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Privacy Policy: https://policies.google.com/privacy; Opt-Out: https://adssettings.google.com/authenticated.
• Font Awesome: Display of fonts and symbols; service provider: Fonticons, Inc. .6 Porter Road Apartment 3R, Cambridge, MA 02140, USA; website: https://fontawesome.com/; privacy policy: https://fontawesome.com/privacy.
• Vimeo Videos: Video content; Service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Website: https://vimeo.com; Privacy Policy: https://vimeo.com/privacy; Opt-Out: Please note that Vimeo may use Google Analytics and refer to the Privacy Policy (https://policies.google.com/privacy) and the opt-out options for Google Analytics (https://tools.google.com/dlpage/gaoptout?hl=de) or the settings of Google for the use of data for marketing purposes (https://adssettings.google.com/).

Plug-ins and embedded features and contentWe integrate into our online offer functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as “third party providers”). These may be, for example, graphics, videos or social media buttons and contributions (hereinafter referred to uniformly as “content”). The integration always presupposes that the third-party providers of these contents process the IP address of the users, as without the IP address they would not be able to send the contents to their browsers. The IP address is therefore required for the display of these contents or functions. We make every effort to use only such content whose respective providers use the IP address solely for the purpose of delivering the content. Third party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain technical information on the browser and operating system, websites to be referred to, the time of visit and other details on the use of our online offer, as well as being linked to such information from other sources. Notes on legal bases: If we ask users for their consent to use the third party providers, the legal basis for processing data is consent. Otherwise, the users’ data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context we would also like to draw your attention to the information on the use of cookies in this data protection declaration. Planning, organisation and support tools We use the services, platforms and software of other providers (hereinafter referred to as “third party providers”) for the purposes of organising, managing, planning and providing our services. When selecting the third-party providers and their services, we observe the legal requirements. Within this framework, personal data may be processed and stored on the servers of the third party providers. This may affect various data, which we process in accordance with this data protection declaration. This data may include, in particular, master data and contact details of users, data on procedures, contracts, other processes and their contents. If users are referred to the third-party providers or their software or platforms in the course of communication, business or other relations with us, the third-party providers may process usage data and metadata for security purposes, service optimisation or marketing purposes. We therefore ask you to observe the data protection notices of the respective third party providers.